About 20/20 Magazine
As the world's leading optical publication, 20/20 inspires eyecare professionals, advertising clients and eyewear consumers to successfully brave the exciting and ever-changing scenario of eyewear and sunwear. Number one in readership, 20/20 reaches a circulation of 50,000 subscribers and now countless consumer followers via Facebook, Twitter, Instagram, Pinterest and 2020mag mobile apps. With 40 years of optical expertise, 20/20 continues to establish itself as an invaluable source in delivering the best in fashion trending, branding, style, lenses and technology, product news and continuing education with a unique and personalized delivery. In a powerful blend of print, digital and social media, 20/20 energizes the optical arena with bold images, striking eyewear and an up-to-the minute editorial point of view.
The first optical publication to identify the universe of dispensing units in the optical marketplace, 20/20 has analyzed its circulation data to identify subscribers not only by individual names but also by unit locations. 20/20 continues to be the number one source for optical research and information through its statistical reports and unique MarketPulse surveys. Our resources tap into invaluable, groundbreaking information that provides marketing direction, while helping to define the market itself. 20/20 is the one necessary guide that looks ahead at retail and industry trends to predict the exciting future the eyewear industry holds.
20/20 is a publication of Jobson Medical Information, LLC.
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Why a comprehensive eye examination should top the back-to-school checklist.
Vision plays a critical role in learning. In fact, eighty percent of learning is done visually, and one in four children have an undetected vision condition. Children often do not know what good vision is if he or she has never experienced it, so he or she will not voice that there is a problem and often leads to frustrated students or low self esteem. It is common for vision problems to be mistaken for a learning disability. Because eye health and vision development plays a major role in academic growth, an eye examination is a great investment in your child's education.
Is there a difference between a comprehensive eye examination with us versus a vision screening at school or by the pediatrician?
Yes. While screenings are valuable and do help identify some eye or vision problems, they are not a substitute for a comprehensive eye examination. A comprehensive eye examination includes visual acuity, cover test, pupil assessment, extraocular muscle evaluation, visual field testing, retinoscopy, anterior slit lamp examination, and dilated posterior slit lamp and binocular indirect ophthalmoscopy examination. By contrast, a vision screening usually consists of visual acuity only.
How often should a child have his or her eyes examined?
Annually. Eye health is an important part of your child's overall health care. Whether you have vision insurance or not, the majority of medical insurance plans cover an annual preventative eye examination for children. We accept most medical insurance plans for preventative or medical eye examinations.
We strongly encourage you to schedule a comprehensive eye examination before your child starts school again to help ensure he or she is ready and eager to learn.
Complete Vision Care, Inc